Know your customers. Talk to the right group.

Customer profile

See orders, total spend, addresses, reviews, favourites and the segments a customer belongs to on one page.

Rule-based segments

Build groups from rules such as total spend, number of orders, last order date, sign-up date, country or buying a specific product. The matching count shows instantly.

Professional and Enterprise

Ready segment templates

Start from templates like VIP customers, new members and customers who have not bought in a while.

Professional and Enterprise

Leads

People who left their email in the newsletter form, a pop-up or at checkout but did not buy are listed separately. You can also add them from Excel or CSV.

Your own sign-up fields

Add fields such as date of birth to the sign-up form, with a separate form for each country you sell in.

Customer accounts

Customers manage their orders, returns, addresses and favourites, reorder in one click, retry a failed payment, change their email or delete their account.

Newsletter sign-up

If you like, new subscribers get a confirmation link and the subscription is verified when they click it. Every marketing email carries an unsubscribe link.

Marketing consent

By default, marketing email goes only to people who gave consent. You can choose to email people without consent too, at your own responsibility. Someone who unsubscribed gets none under any setting unless they opt in again, and order emails need no consent.

Contact form messages

Messages from the contact form on your storefront are collected in the admin.

Guest email verification

If you like, verify a guest shopper's email with a code sent at checkout.

Abandoned cart reminders

Shoppers who leave their cart and have given marketing consent get a reminder email. Customers who return from the email and those who come back on their own are measured separately.