Enter a product once. It shows right everywhere.
Define options such as colour, size or weight, and each option gets its own SKU, stock and price. The same product record is used on the storefront, in the cart, in discounts and in feeds.
On every planIncluded in Starter, Professional and Enterprise.
What's in Product management
Products with variants
Define your option axes and generate every combination in one click. A name template decides how the product name reads with its options.
Show options visually
Show options as colour swatches, images, icons or the cover photo from that option's gallery.
Unit prices
Enter how much a product contains and shoppers see a unit price like €12/kg. You can also calculate the selling price from the unit price; each variant keeps its own unit price.
Bundles and multipacks
Sell several products together at one price as a bundle, or sell a pack of six as a single product.
Attribute dictionary
Attributes like material, origin and ingredients live in one dictionary. Merge duplicates after you have seen what the merge will change.
Category tree
Build a tree with subcategories. When you close a category, move its products to another one.
Media library
Keep images and videos in one library, then sort and crop them.
Add-on services
Offer paid extras like gift wrapping or assembly across the whole store, for one category or for a single product.
Related products and tabs
Create groups of related products such as “complete the look” and add your own tabs to the product page.
Bulk editing
Change status, price, category, weight and dimensions on many products at once.
Product reviews
Only customers who bought the product can review it and add photos. Approve and reply to reviews in bulk, and if you like, customers who have given marketing consent get a review reminder after delivery.
Bulk import from Excel
Upload your products with an Excel or CSV file. Columns are matched automatically and you see a dry run before anything is saved.
Product management: frequently asked questions
Can't find your answer? Write to us from the contact page.
How do I sell different weights or sizes of the same product?
Each real option becomes its own variant with its own SKU, stock and price. If you like, enter how much it contains and show shoppers the unit price.
Do I have to show unit prices?
No. If you enter how much a product contains, shoppers see a unit price like €12/kg. If you do not, the product keeps selling by the piece.
Can I sell several products as one?
Yes. A bundle sells several products at one price, and a multipack sells, say, a pack of six as a single sale.
Who can write reviews?
Only customers who bought the product. You approve, reply to and manage reviews in bulk, and if you like, customers who have given marketing consent get a review reminder after delivery.
Can I bring products from another platform?
Yes. Import products straight from Shopify and WooCommerce, or upload an Excel or CSV file if you are coming from somewhere else. The details are on the store migration page.
Features used together
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Inventory and warehousesRun several warehouses as one stock, with each order leaving from the right warehouse in the order you set.
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Store migrationBring your products from Excel or your current store and check the result before it is saved.
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Discounts and promotionsGive the right discount on the right products to the right customers at the right time, and let the cart show how close the next reward is.
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You open your store for free; when you choose a plan, every plan is $299 for the first year, excl. VAT.