Milo on every screen. You approve every change.
Milo is the AI assistant inside your admin. It writes the description in the product form, the post in the blog, the name of a discount, the section headings in Web Management and replies to reviews. In the chat it answers questions about your store data and suggests work. When it proposes a change, an approval card appears.
On every planIncluded in Starter, Professional and Enterprise.
What's in Milo AI
Ask about your store
Type questions about your orders, products and stock in the side drawer of the admin.
Approval cards
When Milo suggests a change, an approval card appears in front of you. Nothing you have not approved is applied.
In product and category forms
Have Milo write the product name and description, category copy, search title and description from inside the form.
In the blog
Milo drafts the title, summary, body and search copy of a post; you edit and publish.
In discounts
Milo writes the discount's name and description and the search copy for its campaign page.
In Web Management
Suggests section headings, subheadings, button labels and the page's search copy.
Review replies and segment descriptions
Drafts replies to customer reviews and descriptions for customer segments.
What it does with your approval
From the chat: add and update products, create categories, set up discounts, change order status and add internal notes, adjust stock and reply to reviews.
Matching Excel columns
During bulk import it suggests how the columns in your file map to product fields.
Attribute translations
Fills in the missing languages in your attribute dictionary without overwriting translations you corrected by hand.
AI forms on your storefront
Build forms that answer shoppers' questions and recommend products from your catalogue, such as a skin analysis with photo upload.
Reads by permission
Milo only reads and writes the data the person asking is allowed to see.
It suggests, it waits, you approve.
Ask Milo to shorten a product description and it prepares the new text, then waits for your approval before applying it to the product.
- Every change comes as an approval card
- You can edit the text before you approve it
- Your usage is shown in the admin
Make the linen shirt description shorter.
Done. I'll wait for your approval before applying it.
Waiting for approval
Linen shirt · description will be updated
ApproveDecline
What Milo does, and what it never does.
What it can do with your approval
- Add and update products
- Create and sort categories
- Set up, start and stop discounts
- Order status and internal notes
- Stock adjustments and low stock thresholds
- Reply to reviews
What it never does
- Refunds
- Bulk actions and imports
- Payment and shipping settings
- User and permission changes
- Sending invoices and emails
- Deleting customers, publishing themes and domain changes
Milo AI: frequently asked questions
Can't find your answer? Write to us from the contact page.
Will Milo make changes for me?
Only with your approval. When Milo suggests a change, an approval card appears in front of you, and nothing you have not approved is applied.
What will Milo never do?
Refunds, bulk actions, imports, payment and shipping settings, user and permission changes, invoices, sending email, deleting customers and publishing themes. Only you can do these.
What data can Milo see?
Only the data your own permissions allow. When an editor on your team asks Milo something, Milo will not show them data they cannot see.
Can I change the text Milo writes?
Yes. Milo writes the text into the field, and you edit it or discard it before saving.
How is Milo priced?
Milo is on every plan, and each plan includes a set amount of usage. Your usage is shown in the admin. Extra usage packs are sold in the admin for stores in 
Türkiye.
Features used together
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Product managementSet up variants, bundles and unit prices once and they show the same on the storefront, in the cart and in feeds.
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SEO and speedThe technical work search engines need to read your store quickly and correctly is done for you. You write the words.
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Staff and permissionsInvite your team and give everyone only the access their work needs. No limit on staff accounts.
Open your store today.
You open your store for free; when you choose a plan, every plan is $299 for the first year, excl. VAT.